Turns out that the fictional White Squad was produced by MTV’s “Look Different” campaign, which aims to expose very real “hidden” (ha!) biases and tackle racial inequality. Skeptics may find it disingenuous, coming from MTV itself, but the ad does a brilliant job of exposing uncomfortable truths and targeting the audience that’s most likely to respond. Even white kids, who might not be aware of the discrimination their peers face, can look at White Squad and think, perhaps with a moment of clarity, “That’s fucked up.”
On the Look Different website, the creators admit: “The truth is, we’re all a little biased — even MTV.” Challenging those biases, they say, is the first step to creating a more equal future. Maybe White Squad just leveraged its privilege to help out people of color after all.
Personally I thought the video was somewhat humorous, but also unfortunately quite accurate when it comes to how certain ethnicities are treated by the system in America.
You can kind of gauge that accuracy by how pissed off it makes white folks who are, of course, totally NOT racist.
Courtesy of Addicting Info:
Could not be more clear.
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