The league's bruised and battered numbers are down but far from out.
Election-year dips in NFL ratings aren't unusual, and President-elect Donald Trump's race against Hillary Clinton was a particularly potent draw. Cable news viewership surged opposite football, not to mention the league had to go head to head with two presidential debates.
But with ratings dramatically down overall year to year, and the NFL's prime-time showcases especially hard hit, there are concerns this may be symptomatic of something more lasting and impactful.
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